SEO Expert | Professional SEO - janet bartoli

I know I have a lot to update here, but I will start with the last session on day 1: You & A with MattQ: How can you tell if your site is in the penalty box?A: If you don’t see it any longer in Google (hahaha) there are different types of penalties, like for simple stuff, hidden text, or hacked. Other penalties have fine nuainces - we dont make all penalties public, only the most obvious ones. If you find your site dropped out completely, go to the Webmaster Forum and ask for help. Continue reading »

It is also better for search engine optimization purposes: When a person searches your name on Google, it’s likely your vanity URL-infused Facebook page will be among the top results - well this isn’t what I had in mind when my name is Googled, but I am sure there will be a provision in place to omit this from showing up in Google.  Actually surprised it took them this long.  

If you SEOs can go to one conference per year, by all means, get to next year’s SMX advanced. Sooooo much great stuff, which I plan on posting once I get a chance, but for now here’s a little something:

1) SEO audit - here’s a report that just came out you can use from Microsoft the SEO toolkit

2) Try semrush - first time hearing of this, but looks very cool!

3) Jane and Robot - aka Vanessa Fox had some really cool stuff - am working on getting her presentation but here’s some of her resources for now anyway.

Ok much more later from sunny Seattle (yeah it’s like 85 and sunny for the last two days - weird but very nice!)

I just came across an articlewritten about two years ago, but is not “so yesterday” by any means, and I wanted to share it with you.

 This article was found using the keyword search “seo metrics“ 

When working in a large corporate environment, you are asked to put together “scorecards” of information that the CEO might be interested in seeing.

 There is a balance, what to show and how to show it. Don’t get so granular that you make them dizzy, but put some meat in there that even this person, who knows little to nothing about SEO, can get what success is. 

 So, next time they ask “howdoes our most broad keyword rank in Google?” steer them in the right direction by educating them on what they really should be looking at.

Slowly but surely, we can educate the world on what to look at when looking at SEO Metrics!   

Thought I would share a cool tool I was made aware of by a colleague of mine in Sydney, crazyegg.com. During the re-designing of the corporate site for Australia, he was able to quickly show us the heat map report - very cool to see where your visitors on going on page, without having to spend tons of cash. There are some analytics packages that have this included, WebTrends has a very ugly interface with numbers, but not even presented on top of the site itself, in a whole separate area within your WebTrends profile. Another minus for WT in my opinion.  Here’s a bit of an older review, but a review none-the-less for crazyegg from mashable I know  there are others out there too, but A heat-map visual gives you an instant analysis of your page without number crunching, which we could all do a little less of.